When I created the identity of Anna Amélie my purpose was to design a logo which is more exciting and playful than just reminds of the biggest brands. I figured up the image should not be update, but rather to indicate the stability and the guarantee of the presence of this brand after years. Many elements of the image have priority so it has several way of appearance which provides wider scope for the designer. The basic logo is the main element of the identity. It is a classical antiquites designed by me, the letters of A and E are incomplete. My idea is to use this style also in the important inscriptions which means these incomplete letters style continue in the typography. Therefore the brand will be recognisable without the logo. The letter of A or the motif of needl are also own elements of the brand image which have many form of appearance. On the one hand they help to consolidate of the masculine line and they can substitute the basic logo if it is impossible to use it or it would become boring because of the repeated use on certain surface. The classic style and progressivity also appear in the image. They complement each other which is not intrusive, even so they push the awarding of the brand to the direction of luxury through the visual identities.

Thank you for AnnaAmélie and Nóra Hevesi, that gives scope for my abilities

Identity photos: Várfi István

Heineken and WAMP made an exclusive tender, and invited 5 designers to design a unique bottle concept. These 2 meter high models were presented in the WAMP design fair.

Szelet (it means a ‘slice’ in English) is a really small pizzeria which specializes in a slice of pizza. I started with inveting the name ‘Szelet’. After that I designed its identity, the interior design, the packaging and the web design. I wanted to choose a strong concept which can be developed into a franchise later. Therefore I have chosen a very intense colour – red – and a familiar shape that evoke the ‘world’ of pizzeria and fast food restaurants.

“Simon Ghraichy is a pianist, and he doesn’t break the rule. Either in the Piano or in the Forte, his play relies on a unity built since his first encounter with the instrument, at the age of five. This mastery consists of three pillars: cosmopolitanism, singularity, virtuosity.”

I tried to design a classical logo with a little conceptual joke and a classical but a bit fresh typography system for him. And a simple but elegant web design. Thank you for Imprvd design agency, that gives scope for my abilities

Ajándék Terminál exhibition, fair and auction was one of the Christmas events organized by Design Terminal, where Hungarian designers showcased their work.  Between 9th and 18th of December products from 50 talented designers could be bought. Design Terminal is a state owned, nonprofit organization which is taking as main goal to promote Hungarian design culture, organize cultural events and show various international and Hungarian design projects to the public in the building. I was in charge of the graphical design and the image of the Ajándék Terminal, who combined the classical but new calligraphy with a few mixes of vintage typography.

Shape to Fabrication is an architecture conference, workshop and exhibition series in London. The organizers: Rhino and Robofold. My task was a logotype and a design structure for the whole design.

Thank you for Imprvd design agency, that gives scope for me abilities.

SEAM is a design consultancy specialising in mostly architectural lighting design. They are working with teams like FOA, Zaha Hadid, Amanda Levete. They are starting to bring up the architectural side so the company identity should no cater to lighting only.  The word SEAM literally came from a play of the directors initials (Amarasri Songcharoen, Emory Smith).  Metaphorically, SEAM is the entity that brings things together. This can be through design collaboration, materials, cross disciplines, visually…

SEAM is a design consultancy specialising in mostly architectural lighting design. They are working with teams like FOA, Zaha Hadid, Amanda Levete. They are starting to bring up the architectural side so the company identity should no cater to lighting only.  The word SEAM literally came from a play of the directors initials (Amarasri Songcharoen, Emory Smith).  Metaphorically, SEAM is the entity that brings things together. This can be through design collaboration, materials, cross disciplines, visually…

Identity and web design for a small and sweet, hungarian hairdresser salon.

Marc Johnson is a young french architect and fine artist. This is the 2nd way of his identity.

Marc Johnson is a young french architect and fine artist. This is the 1st way of his identity.

identity, web design and packaging design

Project: A young fashion designer girl’s identity design and the 2011-12 Autumn-Winter Accessoires Collection’s packaging design.
Anett Hajdu’s Accessoires Collection Concept: In the chaos caused by contemporary and eclectic fashion trends, it is a pleasant feeling to turn toward to the style of puritanism what inspired by the nature and people costumes who are living with the nature. People and their everyday objects, animals and the atmosphere around the Arctic Circle provided a starting point for this design collection. Every single bag contains a unique individuality in hidden leather-jewels that helps us to perform as a part of the pure nature. These bags reveals the hidden animal from us. (All the bags are made of cow leather.) Anett Hajdu’s Collection is here.

The packaging concept fits for the main design theory. The casing remind us for the meat industrial wrappings, the hunter accessories as well as a little skandinavian sense.

SDA = SYNTHESIS Design and Architecture, London, UK

SYNTHESIS is an emerging contemporary design practice with over a decade of professional experience in the fields of architecture, infrastructure, interiors, installations, exhibitions, furniture, and product design. SYNTHESIS’s Founding Director is Alvin Huang. He is an award-winning architect, designer, and educator specializing in the integrated application of material performance, emergent design technologies and digital fabrication in contemporary architectural practice. I designed a logotype with a new font (which is adapts Alvin’s architectural ideas), and a simple but elegant, and an expressive web design. Thank you for Imprvd design agency (Remo Kommnick and David Ottlik), that gives scope for my abilities.

Ali is a freelancer fashion and beauty photographer from Bahrain. He wanted a classic logotype with a bit of playfulness. I designed a classic logotype, with a little star, which symbolizes Ali’s national identitiy.

K. Rochelle Adjei re-launched the IndieCouture fashion magazine in New York. The magazine is focused on emerging fashion designers and other creative talent, but it’s a multicultural magazine that also features music, photography and culture. The readers are 75% african american. Rochell wanted that I design a new logo, which is classic like Vogue, but she said that she’d definitely need a POP of color. Final, I made a new logo (new typeface) and a new complex cover design concept with a hanger. Thank you for Rochelle, that gives scope for my abilities.

Models Photographies by Larysa Dodz and Osas Agho.

hg.hu Design Award, 1st prize

Identity and packaging concept for a new Hungarian perfumer Minya Viktoria and her perfumes.

Identity and packaging concept for a new Hungarian perfumer Minya Viktoria and her perfumes.

SYNTHESIS Design + Architecture was founded by Alvin Huang in London. This is your first identity concept. The logo is built of elements, it reflects the meaning of the word synthesis. Thank you for Imprvd design agency (Remo Kommnick and David Ottlik), that gives scope for my abilities.

Identity for a pop party series. Thank you for Márk Práger and Áron Pintér giving scope for my abilities.

Mindfreek Productions is a Hungarian start-up production office, which produces movies, TV ads and manages music bands. They asked me to make a classic but a little bit playful logotype, which shows the word-play between Mindfree and Mindfreak. Thank you for Balazs Makrai, Istvan Hanzel and Daniel Magyar giving scope for my abilities.

Identity and slogan concept for a pop party series. Poster’s photo by Bettina Gal.

HauteMuse magazine is a new Qatari fashion magazine. I wanted to design a logotype, which is classic like VOGUE, or Harper’s BAZAAR, but more fresh. This is only a concept.

Ambrose is a little hotel in Montreal. The hotel occupies II. Victorian style buildings, built in 1910. I wanted to design a logotype, which is classic like Victorian style but fresh. Firstly I was looking for II. Victorian style letters, and I studied the caracters styles. After I started to draw by hand. When I developed the final form, I scanned that. And I started to refine the line, and the style. After all, I was looking for a suitable font, that to develop the typographic system. This font is a Titillium. Many places I cut the logotype, and I think therefore became fresher, and more stylish. And the contrast between the logotype script style and the complementary font san serif style are very nice single unit. I tried to expand the basis identity and I made  some other concepts for example Wine Label, Clean Room Please Card, Room Numbers, Floor Information Tables…etc.

Thank you for Imprvd design agency (Remo Kommnick and David Ottlik), that gives scope for me abilities.

Identity

LACK magazine is a new Hungarian fashion magazine. I tried to visualize the “lack” on the typo, and I wanted to design a logotype, which is classic like VOGUE, or big, classic fashion brands, but fresh and playful. I wanted to separate the company’s logotype, and the magazine’s logotype, but at the same time keep them in sync. The magazine’s logo is just a simple LACK typo.

The magazine cover bag idea and insight design, and typography:

I wanted to design a new progressive cover concept. By my opinion, most of the fashion magazines are boring, there’s always a photo and a name on it, but I wanted a more progressive and lively solution. I observed many times how the women hold the magazines in their hands and how often they get in inconvenient situations because they can’t hold the magazines in a more comfortable way. Furthermore, I noticed that moving people potentially represent the best commercial. This was the base of my idea to create a cover which resembles to a handbag. Women walk with it around more easily and it works like a live commercial. I’ve also placed the LACK logo according to this. The cover does not only resemble to a handbag by its shape, but also, every further issue will appear with a cloth sample, so the material would look similar too.

Cover photo by Orsolya Hajas.

From the 1st logo concepts and design to final identity and final magazina design:

Identity & package design for a winery. Márton is a very small, family winery. Márton asked me, to make an attractive lable design for a selected red wines. First of all I wanted to design a logotype, which is organic (like the grapes) and classic (like calligraphy and tradition), and also fresh, youthful, and memorable at the same time.

Vállalkozók Rácalmási Egyesület / entrepreneurial association of racalmas / logo / trade mark label

Budapest University of Technology and Economics (BME) Fresher’s ball identity and webdesign.

Identity for a young dance competition couture and practise wear designer, and a professional dancer.

www.kittyprager.com

Print on canvas / prize awarded by the city of Dunaujvaros

My city of birth, Dunaujvaros was established under the name Intercisa during the Roman Empire. The city’s name changed contantly from Intercisa to Pentele in the middle age, from Pentele to Dunapentele,  then to Sztalinvaros under the communist regime (when the city was also rebuild) to today’s Dunaujvaros. This piece of art represents this “metamorphose”.

Fresh wringed drinks company’s brand identity, name, slogan, package design, uniform and ads graphic concept.

Rebranding the identity and slogan for the creative multimedia and graphic design studio.

Signage, Building Graphics, Ads and Slogan Concept of the new Terminal2 at BudapestAirport.

Final Graphics Contributor: Auth Design.

This bottle is a reinterpretation of the traditional bottle of Palinka, a hungarian fruit brandy. Old bottle in the new bottle.

The t-shirt is a special, limited edition design for vulstarry cafe in Budapest, serving as a souvenir. The text on the shirt says: I love Budapest, Lánchíd, Parlament, Hősök tere, Andrássy út, Bazilika, Budai vár, Duna which are a few of the main and most known attractions of Budapest, the capital of Hungary.

Only a plays on typography.

My design concerned 3 pages in the first issue of this Hungarian Fashion magazine.

Photo by Ridovics Andras.

Clothes by Asger Juel Larson.

Lecool is a free culture and program magazine which ask a contemporary artists for the magazine design in every each issue.

IDENTITY AND VENEER

The brand identity is a reflection of the company’s name and the industry it is in. The pattern is the result of hand drawing, that looks like the surface of a disc. This idea was further developped into many more variations. The finalized brand identity is a complex reflection of the record publishing company’s areas of operation, and at the same time presents the possibility of going even further. The design was not purchased due to insufficient finances.

Hoops are promotional and design products developed from used tyres. The design object provides seating possibilities at social gatherings, festivals and at parties, both indoors and outdoors depending on the cover material. there are many opportunities in Hoops, as they can be ordered in many shapes, forms and sizes and with a cover glass can be transformed into a table.
The hoop design objects were first shown at the Hungarian Design Award exhibition in 2009 and the following year they were exhibited at the green expo hungary 2010.