Szelet (it means a ‘slice’ in English) is a really small pizzeria which specializes in a slice of pizza. I started with inveting the name ‘Szelet’. After that I designed its identity, the interior design, the packaging and the web design. I wanted to choose a strong concept which can be developed into a franchise later. Therefore I have chosen a very intense colour – red – and a familiar shape that evoke the ‘world’ of pizzeria and fast food restaurants.

It’s a tire retailer and related services. Old building remodeled and rebuilt around the new brand concept, under a new name and a new brand. The special wall wrap is recycled tire (tiregranulated plate). General contractor: 7Fal Kft. Budget: about 8200 Euro.

I have been assigned to redesign the central square of Perkata. My vision was to create somehing that is visible from outside the city, from the highway leading to Szekesfehervar. With this idea in head i have decided to design a a statue in memoriam of 1956, a bus stop and a walkway.

The concept of the store interior is based on the world of mines and therefore creates the philosophy of mining the sunglasses. A playful contrast was applied in the concept. This being the contradiction of wearing sunglasses to protect the eyes from the light and mining in the dark and in an industrial environment. Sunglasses are placed in holes created by wall elements that are originally used for wall construction and the desk is a conversion of an old mining bogie. Cabinets and industrial dazzle lamps also enforce the idea of the mining environment. Seats are specially designed for this project and were inspired by steel frames and steel structures. The shop window displays a large graphic image of a face, framing  the logos of the brands that you can find inside.

Designed with Görög Ferenc Gábor.

Photo by Szigeti Gábor Csongor.