In 2013, the hungarian division of Heineken created a 'design challange' in cooperation with Design Terminal. The project developed by hungarian designers kissmiklos and Gaspar Bonta, called 'Heineken Cloud' was awarded with the first prize in senior designer category. The cloud, containing 825 Heineken bottles in a modular suspended ceiling structure, is currently available at HelloBaby Bar in Budapest.
"It was not the first co-operation between Heineken and Miklós and hopefully not the last one either. Miklós has a very good understanding how design can be business driven yet unique and authentic. This piece of art re-defines the space and brings people closer to what we call „Heineken Experience”.
(Nikola Sucur, Heineken Group Brand Manager)