When I created the identity of Anna Amélie my purpose was to design a logo which is more exciting and playful than just reminds of the biggest brands. I figured up the image should not be update, but rather to indicate the stability and the guarantee of the presence of this brand after years. Many elements of the image have priority so it has several way of appearance which provides wider scope for the designer. The basic logo is the main element of the identity. It is a classical antiquites designed by me, the letters of A and E are incomplete. My idea is to use this style also in the important inscriptions which means these incomplete letters style continue in the typography. Therefore the brand will be recognisable without the logo. The letter of A or the motif of needl are also own elements of the brand image which have many form of appearance. On the one hand they help to consolidate of the masculine line and they can substitute the basic logo if it is impossible to use it or it would become boring because of the repeated use on certain surface. The classic style and progressivity also appear in the image. They complement each other which is not intrusive, even so they push the awarding of the brand to the direction of luxury through the visual identities.

Thank you for AnnaAmélie and Nóra Hevesi, that gives scope for my abilities

Identity photos: Várfi István

Szelet (it means a ‘slice’ in English) is a really small pizzeria which specializes in a slice of pizza. I started with inveting the name ‘Szelet’. After that I designed its identity, the interior design, the packaging and the web design. I wanted to choose a strong concept which can be developed into a franchise later. Therefore I have chosen a very intense colour – red – and a familiar shape that evoke the ‘world’ of pizzeria and fast food restaurants.

Lamb leather clad lamp. In this work we can witness the metamorphosis of an object fully intended for everyday use. The artistic shaping of the lamp which is originally intended for lighting purpose, and it’s Judeo-Christian cultural connotations result a surplus value that in this case it is more a work of art, or design art object we can speak of.

Photo by Dániel Balázsi.

K. Rochelle Adjei re-launched the IndieCouture fashion magazine in New York. The magazine is focused on emerging fashion designers and other creative talent, but it’s a multicultural magazine that also features music, photography and culture. The readers are 75% african american. Rochell wanted that I design a new logo, which is classic like Vogue, but she said that she’d definitely need a POP of color. Final, I made a new logo (new typeface) and a new complex cover design concept with a hanger. Thank you for Rochelle, that gives scope for my abilities.

Models Photographies by Larysa Dodz and Osas Agho.

hg.hu Design Award, 1st prize

Identity and packaging concept for a new Hungarian perfumer Minya Viktoria and her perfumes.

Identity and packaging concept for a new Hungarian perfumer Minya Viktoria and her perfumes.

Ambrose is a little hotel in Montreal. The hotel occupies II. Victorian style buildings, built in 1910. I wanted to design a logotype, which is classic like Victorian style but fresh. Firstly I was looking for II. Victorian style letters, and I studied the caracters styles. After I started to draw by hand. When I developed the final form, I scanned that. And I started to refine the line, and the style. After all, I was looking for a suitable font, that to develop the typographic system. This font is a Titillium. Many places I cut the logotype, and I think therefore became fresher, and more stylish. And the contrast between the logotype script style and the complementary font san serif style are very nice single unit. I tried to expand the basis identity and I made  some other concepts for example Wine Label, Clean Room Please Card, Room Numbers, Floor Information Tables…etc.

Thank you for Imprvd design agency (Remo Kommnick and David Ottlik), that gives scope for me abilities.

Identity

LACK magazine is a new Hungarian fashion magazine. I tried to visualize the “lack” on the typo, and I wanted to design a logotype, which is classic like VOGUE, or big, classic fashion brands, but fresh and playful. I wanted to separate the company’s logotype, and the magazine’s logotype, but at the same time keep them in sync. The magazine’s logo is just a simple LACK typo.

The magazine cover bag idea and insight design, and typography:

I wanted to design a new progressive cover concept. By my opinion, most of the fashion magazines are boring, there’s always a photo and a name on it, but I wanted a more progressive and lively solution. I observed many times how the women hold the magazines in their hands and how often they get in inconvenient situations because they can’t hold the magazines in a more comfortable way. Furthermore, I noticed that moving people potentially represent the best commercial. This was the base of my idea to create a cover which resembles to a handbag. Women walk with it around more easily and it works like a live commercial. I’ve also placed the LACK logo according to this. The cover does not only resemble to a handbag by its shape, but also, every further issue will appear with a cloth sample, so the material would look similar too.

Cover photo by Orsolya Hajas.

From the 1st logo concepts and design to final identity and final magazina design:

Identity & package design for a winery. Márton is a very small, family winery. Márton asked me, to make an attractive lable design for a selected red wines. First of all I wanted to design a logotype, which is organic (like the grapes) and classic (like calligraphy and tradition), and also fresh, youthful, and memorable at the same time.

Fresh wringed drinks company’s brand identity, name, slogan, package design, uniform and ads graphic concept.

This bottle is a reinterpretation of the traditional bottle of Palinka, a hungarian fruit brandy. Old bottle in the new bottle.

Hoops are promotional and design products developed from used tyres. The design object provides seating possibilities at social gatherings, festivals and at parties, both indoors and outdoors depending on the cover material. there are many opportunities in Hoops, as they can be ordered in many shapes, forms and sizes and with a cover glass can be transformed into a table.
The hoop design objects were first shown at the Hungarian Design Award exhibition in 2009 and the following year they were exhibited at the green expo hungary 2010.