Identity and brochure design for a chauffeur company in London. Tradition and innovation, seemingly contradictory. I wanted to get back to the origins of the chauffeurs. Instantly words started to come to my mind: old labels, name plates, cylinders, chariots, 17th, 18th, 19th century. The chariot icon is an original image from the 19th century’s London.I've found this while researching on the history of chariots, it's King William III who’s sitting in that wagon. Then I decided I would want to use this image for the identity too. When I was working on the identity, I was using two different styles: I have used elements from that older era, but also wanted to keep it fresh. The composition gives an ancient impression while the lettering is kept modern. For the catalogue I used an unusual format, and made it more interesting with Simonas Berukstis' photos. I have mixed vintage typography with some fonts from the 20th / 21st century, and a calligraphic font that I drew.