Established in 2010, House of Liza is a boutique that sells handpicked, exclusive pieces of vintage clothing from designers who were experimentative and pioneers in previous decades. Recently it introduced a brand new identity design by kissmiklos. After two years of continuous growth and success, House of Liza moved to a bigger place, - still situated midway between Shoreditch and Dalston – and wanted to give a fresh look for its branding and identity.
“We were looking for a new identity for House of Liza when we came across Miklos’ portfolio online. Our aim was to create an elegant, sophisticated and timeless identity based on simple, yet distinguished graphic communication. Miklos’ work reflected our ideas, so we decided to contact him. The result of our collaboration is a strong visual identity that captures the ethos of House of Liza.” – said Gonçalo Velosa, store founder.
My starting point based on the unusual, yet simply effective display system and the vast, white shop with clean lines and a contemporary feel. Clothes displayed on a series of lined coat hangers hanging from the ceiling. I knew that the new visual identity has to be as elegant, fashionable and strong as the new venue. One of the basic elements of the interior design is a coat hanger that reflects fashion and vintage style. The shape of the logo is reminiscent of the name plates of old shops - as the exact address of the venue is also there.