local's loreA local city guide based on instagram and google map. The portal intent on building a community of caffeinated travellers, Local’s Lore is paving the way in establishing a new approach to travel. Guided by the wisdom of locals, rather than that of sightseeing handbooks, Local’s Lore unites two previously unrelated groups: the local and the tourist. It is a platform for a city’s natives to visually portray their lifestyle, allowing anyone from anywhere access to a guide as to what is known and loved in their desired destination. The locations are displayed on a virtual, interactive map, which is powered by Google Maps, allows for users to explore their desired destination depending on what it is they wish to find. Cafes, restaurants, shopping locations, showrooms, and exhibits are all accessible through clicking on the desired icon on the city of their choice. Local’s Lore is the decoding of a dialect of design, in a language that is understandable by all. It is an intimate and real portrayal that works with the shared aesthetic of the traveller and the local, and builds a bridge through visual communication.
IdentityThe logo based on the slogan and philosophy: LIVE GLOBAL, EXPERIENCE LOCAL. The Global = Globe, the Local = Your Home = House. The result is a house in the globe, clearly shows the associations. The logo is though not equal to the identity, just a part of it. The brand identity is based on strong Instagram imagery. In the world of social media we are connected just as our users and the ambassadors are that know all the hidden local spots better than anybody else.
posted in: Graphic Design