“A store that you can caress. The founders decided to make use of the little space they had, and established a 12 m2 showroom. The parlour was modelled on the Salon in Paris, that is why it is named Salon1. The only difference is that we framed designer clothes on the wall instead of contemporary paintings.
To emphasize elegance and style, the interior is painted white, and the exterior is covered with artificial black fur. This soft surface not only compels the attention of the passersby making them want to touch it, but it also reminds them of velvet, which was the favourite material of the 17th century. Also the number in the name of the shop symbolizes uniqueness highlighting its prominence: the items are one-off made of first-class material (silk, merino wool, leather, and self-printed fabric), and are available directly from the designers. They are not part of mass production, but the results of precise and thorough needlework or were made only once at the exclusive request of Salon1. The basic idea behind the establishment of the showroom was to make people experience the feeling of ’now or never’ that attracts them into the second-hand and vintage shops when seeing the one of a kind treasures. There are no huge selections of sizes, but it is a mistake to assume that only models can find stylish clothes here. Obviously, luck plays an important part, and it is highly recommended to stalk the prey as soon as possible, as they do not have sales for a long time. Instead, they offer something new every week. Nowadays more and more people share the idea of ‘no more fashion victims’ for various reasons. First of all it is essential to emphasize originality as high street fashion is often overrated, and instead of convulsively following the latest trends, they consider fashion as a game. On the other hand, they reject clothes made under exploiting circumstances in multinational clothing factories that might use child labour, and in protest, they choose financially viable items that are competitive against mass products.
Taking the above concepts into account, they managed to create a showroom to support young talented designers and introduce smaller brands, which are sometimes considered underground.” (Fanni Kovács, owner)
Location: Alter Markt 10, 33602, Bielefeld, Germany
Photos by Sören Münzer, Fanni Kovács & kissmiklos