SEAM is a design consultancy specializing in mostly architectural lighting design. They are working with teams like FOA, Zaha Hadid, Amanda Levete. They are starting to focus on architecture too so the identity should cover that goal too. The word SEAM literally came from a play of the directors initials (Amarasri Songcharoen, Emory Smith). Metaphorically, SEAM is the entity that brings things together. This can be through design collaboration, materials, cross disciplines, visuals..
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