Harper's Bazaar rebranding concept


Harper's Bazaar is an American monthly women's fashion magazine, based in New York City, first published on November 2, 1867. When I was studying at the Academy of Fine Arts, I found some very old Harper’s Bazaars in the library. I really liked flipping through them. Sitting in a hotel room in 2019, I started sketching while checking the Korean Harper’s Bazaar. Suddenly the sketches came together into a logo. I decided to redesign the magazine’s basic identity. While playing with this rebranding I designed a new typeface. This typeface is inspired by the marvelous and historical Didot font. Masqué is a hairline typeface, it looks best in bigger sizes, useful for headlines, titles, or shorter texts. You find many alternates to several letters.
Fashion photographyEszter Sarah
MASQUÉ typeface
MASQUÉ typeface
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posted in: Graphic Design
tags: fashion brand logofashion magazine layoutfont designharper's bazaarletteringlogotypemagazin brandingmagazin logomagazina layoutrebrandingtypefacetypography