Harper's Bazaar rebranding concept

Description

Harper's Bazaar is an American monthly women's fashion magazine, based in New York City, first published on November 2, 1867. When I was studying at the Academy of Fine Arts, I found some very old Harper’s Bazaars in the library. I really liked flipping through them. Sitting in a hotel room in 2019, I started sketching while checking the Korean Harper’s Bazaar. Suddenly the sketches came together into a logo. I decided to redesign the magazine’s basic identity. While playing with this rebranding I designed a new typeface. This typeface is inspired by the marvelous and historical Didot font. Masqué is a hairline typeface, it looks best in bigger sizes, useful for headlines, titles, or shorter texts. You find many alternates to several letters.
Fashion photographyEszter Sarah
MASQUÉ typeface
MASQUÉ typeface
share this:
posted in: Design
tags: fashion brand logofashion magazine layoutfont designharper's bazaarletteringlogotypemagazin brandingmagazin logomagazina layoutrebrandingtypefacetypography