Szelet (it means a ‘slice’ in English) is a really tiny pizzeria which specializes in pizza slices – the name gives it away. I started with the invention of the name ‘szelet’. After that i designed its identity, the interior design, the packaging and the web design. I wanted to choose a strong concept which can be developed into a franchise later. Therefore I have chosen a very intense colour – red – and a familiar shape that evoke the ‘world’ of pizzerias and fast food restaurants.