Ambrose is a little hotel in Montreal. The hotel occupies II. Victorian style buildings, built in 1910. I wanted to design a logotype, which is classic like Victorian style but fresh. Firstly I was looking for II. Victorian style letters, and I studied the caracters styles. After I started to draw by hand. When I developed the final form, I scanned that. And I started to refine the line, and the style. After all, I was looking for a suitable font, that to develop the typographic system. This font is a Titillium. Many places I cut the logotype, and I think therefore became fresher, and more stylish. And the contrast between the logotype script style and the complementary font san serif style are very nice single unit. I tried to expand the basis identity and I made some other concepts for example Wine Label, Clean Room Please Card, Room Numbers, Floor Information Tables…etc.
Thank you for Imprvd design agency (Remo Kommnick and David Ottlik), that gives scope for me abilities.
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