Heineken and WAMP made an exclusive tender, and invited 5 designers to design a unique bottle concept. These 2 meter high models were presented in the WAMP design fair.

Szelet (it means a ‘slice’ in English) is a really small pizzeria which specializes in a slice of pizza. I started with inveting the name ‘Szelet’. After that I designed its identity, the interior design, the packaging and the web design. I wanted to choose a strong concept which can be developed into a franchise later. Therefore I have chosen a very intense colour – red – and a familiar shape that evoke the ‘world’ of pizzeria and fast food restaurants.

“Simon Ghraichy is a pianist, and he doesn’t break the rule. Either in the Piano or in the Forte, his play relies on a unity built since his first encounter with the instrument, at the age of five. This mastery consists of three pillars: cosmopolitanism, singularity, virtuosity.”

I tried to design a classical logo with a little conceptual joke and a classical but a bit fresh typography system for him. And a simple but elegant web design. Thank you for Imprvd design agency, that gives scope for my abilities